Farmin’ Brand, LLC is the parent company of the organization. Everything falls under Farmin‘ Brand. Farmin’ Brand owns and operates the 60 acre Prospect Farms, Farmin’ Exchange, Capital Creamery, future Farmin’ retail outlets, and the Farmin’ Creative Campus (Farmin’s production facility)

Wholesale Division. (Providing local restaurants, catering companies, country clubs and other food outlets fresh local Carolina product)

Farmin’ Exchange is the wholesale division of Farmin’ Brand. Local and regional products are sold and distributed to local food outlets. This includes restaurants, country clubs, catering companies, grocery outlets, farm stands, and other food outlets.

Farmin' Retail Outlets

Farmin' is working behind the scenes to provide the local community an opportunity to purchase the many Farmin' products that are currently available to our wholesale clients. Opening summer of 2016 is the first Farmin' retail location dubbed, "Farmin' On Front." Located in historic downtown Wilmington, Farmin' on Front will offer an urban food market showcasing the best of what is local including meats, seafood, produce, dairy, bakery and much more. Follow the progress of Farmin' on Front at

Fresh gelato production. Distributed by Farmin’ Exchange

Capital Creamery is a gelato company that produces fresh southern inspired gelato and sorbet in Wilmington, NC. The product is distributed by Farmin’ wholesale division, Farmin’ Exchange. Product is sold to scoop shops, grocers and other retail outlets.

Farm Operation Supply, NC

Nestled in the middle of Brunswick County pine trees sits Prospect Farms, the main supplier for Farmin’ Brand. The Long family has grown delicious local produce at Prospect Farms for over twenty years on their 40 acre family farm in Supply, NC including corn, squash, tomatoes, watermelons, peppers, lettuce, beans, eggplant, okra, cucumbers, herbs and more. Prospect Farms also offers free tours to local school groups throughout the year to promote farming culture and education to the future farmers of North Carolina.


Many people know Farmin’ from our original name of Carolina Farmin’ and our grocery retail outlet in Wilmington, NC. What many people are not aware of is our story of creation and our plans for the future.

It all started on a farm. The Long family, including Wayne Long and son Ben Long, owned and operated a farm in Supply, NC known as Prospect Farms. The land and farm had been in the family for three generations and various produce items were grown in quantities sufficient for family and friends. The Long’s decided to expand their venture and begin growing for profit by taking the traditional route of selling items at local farmers markets. The feedback from the local community was tremendous and an echoing demand was heard, “where can I buy this product seven days a week!?!” Through this process the Long’s began to realize that there was a local craving for foods and goods that were grown and produced locally. People wanted to taste the best of what the region had to offer. They just didn’t know where to buy it. On the other hand, local farmers like the Long’s were producing great local product but didn’t have a great local outlet to showcase it. From here the idea of Carolina Farmin’ was born.

On August 4th, 2011 Carolina Farmin’ opened it’s doors at 2101 Market Street in the heart of Wilmington, NC. The retail store quickly became the hotspot for everything local including fresh produce, meats, seafood, bakery items, jams, jellies, dairy and more. After a successful two years, Carolina Farmin’ decided to vacate the Market Street facility as it was decided that the location was not suitable for the growth Farmin’ was enduring.

In September of 2013, Carolina Farmin’ moved its headquarters to what is now the Farmin’ Creative Campus. Located in the heart of Wilmington, the 25,000 sq ft Creative Campus became home to the Farmin’ wholesale division “Farmin’ Exchange,” as well as a number of large food production facilities. Also during this time Carolina Farmin’ rebranded to simply “Farmin’” dropping Carolina from its name. This transformation was intended to more accurately represent the regional breadth the market impacts as well as to help foster the growth of interstate agri-development.

In December of 2013, Farmin’ also absorbed Capital Creamery, a gelato and sorbet company out of Morrisville, NC. The operation and its entities were brought to Wilmington and housed at the Farmin’ Creative Campus.

The Creative Campus supports the entire Farmin’ operation. Local products and ingredients are transported to the campus and then utilized by the Farmin’ Creative Team to develop a number of food items including, fresh sandwiches, soups, breads, cakes, gelato, salads, and more. All fresh and all locally made. These items are then packaged, prepared and sent back out to Farmin’ wholesale clients as well as future retail stores.

Farmin’ continues to pursue new and creative ways to bring local producers and local consumers together. Our mission and goal is simple, “reinvigorate the heritage of what it means to act locally by championing local sustainable foods. We will explore all ways in which to get local product in the hands of local consumers. Through our farm operations at Prospect Farms and Holden Beach, our wholesale division in Farmin’ Exchange, our production facilities at the Farmin’ Campus, and our future retails stores, it is apparent that Farmin’ will continue to grow as the catalyst between local consumers and local producers.

Farmin' Mission Statement

Guided by a relentless passion for reinvigorating the heritage of what it means to act locally, Farmin’ presents the genesis of a world-class southern food emporium by championing local, sustainable foods. Farmin’ endures as a catalyst by cultivating the relationships between consumers and our local producers through an informative and captivating cultural destination. Our brand is recognized as the local purveyor and employer of preference, simply making shopping anywhere else less exhilarating.


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